how to buy google stock

What you do is up to you but having your money in different investment types will prove to be a good decision if Google stock goes down from the point you buy it.

Back in February, with a market cap then at $391 billion, Google surpassed Exxon Mobil (XOM) to become the second-most valuable company in the world behind Apple (AAPL).
Shortly after Google stock broke $1,200, we saw a similar pattern. Analysts at Cantor Fitzgerald raised their price target on Google from $1,260 to $1,300. Citigroup was next, with a price target of $1,300.00. At the time, this suggested a potential upside of 15% for the stock.
In total, 20 firms assigned a buy rating on Google, with an average price target of $1,201.53. In their minds Google could do no wrong, even though the company was coming off a January quarter during which it missed earnings estimates.

Google’s first real foray into came with its open-source Android, the archnemesis and foil to Apple’s "walled garden approach." And Google figures to continue to duke it out with Apple in the years to come in emerging areas such as wearables, the smart home, and beyond.
Few tech companies this side of Apple (NASDAQ: AAPL  ) have had as successful and impressive a run as search and mobile powerhouse Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) .
Google has been prescient in expanding its business model well beyond its wide-moat core search platform into a sprawling series of desktop and mobile software programs and services that all funnel users back into Google’s multibillion-dollar advertising engine.
However, Google and Apple make money in very different ways, and success in these new tech paradigms doesn’t have to be mutually exclusive for Apple and Google, as we’ve seen in the global smartphone market.
However unlike Apple, Google is grappling with one key problem as it attempts to secure its place in tech’s new frontiers that will undoubtedly have major implications for Google shareholders in the years ahead.
The Motley Fool recommends and owns shares of Apple and Google (A and C shares).
The core idea in owning Google is its uncanny ability to expand its software and service model to the ever-expanding number of areas that technologies touch in our everyday life.

If anything, the innovation in the company’s DNA has been a key driver of Google stock over the years.
The social business is too big to ignore, and Google will likely need to be a player in the market if it wants to keep up the growth rate.
So should you buy GOOG stock? Yes — for investors who want to get exposure to mega markets, the company is a good bet.
While traditional advertisers have been slow to move brand campaigns to digital formats, it seems inevitable that this will change — all in favor of GOOG stock.
Search actually turned out to be a huge money maker, as seen with the massive move in Google stock.
This is why the company has been able to benefit from trends like mobile, while others — such as Microsoft (MSFT) — have lagged in that arena.
Mobile: Google stock should continue to get a strong lift from mobile.
Over the years, the company has made savvy bets on innovations like Android, AdMob and apps like Google Maps.
As for the current year, however, Google stock has been under pressure, down -2%.
While Google is top-notch with software, the move into hardware has been mostly a bust.
Video: Video should be another strong driver for Google stock.
But hey, Google has a tremendously innovative workforce — and huge amounts of cash.
True, Google has many projects in the works and the company could easily get distracted.
And the valuation of Google stock is fair, with the price-to-earnings ratio is 28.
Besides, Google already has enviable positions in must-win markets like mobile and video.

For small investors, the Class C shares could end up being a great bargain: you can essentially buy a stake in Google’s future performance at a discount, giving up voting rights that are largely symbolic.
So investors will have a choice: buy the likely more expensive Class A shares with voting rights, or stick with the Class C shares, which don’t give a vote, but still present investors with a chance to profit from Google’s success in the future.
It created a new kind of shares, Class C stock, which will trade under a different ticker symbol and won’t have any of the voting rights associated with the existing Class A stock that has long been available on the public markets.
Before today there were the Class A shares available to the public along with the Class B shares, which had 10 times the voting rights and are largely controlled by top executives like Larry Page, Sergey Brin, and Eric Schmidt, effectively giving them control of over 61 percent of the votes.
This class of non-voting shares is intended to keep big players like activist investor Carl Icahn from coming in and buying up a big stake in Google now that the shares are cheaper, then trying to make demands about how the company should be run.
And if the gap in price grows too large between your shares and the Class A stock, Google has promised it will literally pay to make up the difference.
Second, investors can still continue to purchase Class A shares if they want to have a say during Google’s shareholder votes.

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Also, consider that in past several months, Google has snapped up a host of robotics and artificial-intelligence firms including Deep Mind, humanoid robotics manufacturer Schaft and robotic-arm company Redwood Robotics.
Google Is Flush with Cash: With roughly $60 billion in cash and investments on the books and operating cash flow of over $18 billion last year, there are fewer companies on Wall Street more stable than Google.
“Other” Revenue is Real: Just look at the “other” line on the tech giant’s revenue breakdown and you’ll see that Google isn’t just funding pet projects for fun and games.
Sure, Google is an advertising powerhouse and relies heavily on that arm of the business now, but the company is growing and evolving ambitiously, and many of these projects are starting to deliver material revenue.
All in all, Google stock is quite attractive both with the short-term momentum for shares as well as the long-term innovation going on at GOOG.
Innovation: As proof that Google can put its high-tech know-how to work on far more than just smartphone apps and Internet ads, consider its recent health initiatives.
Recent Momentum for Google Stock: Google’s first-quarter earnings were disappointing.
Who knows when or how this focus on healthcare or robots will hit the bottom line, but the efforts are proof of just how hard Google is thinking about the future of technology.
Valuation: Based on 2014 earnings forecasts, Google stock is trading for a forward price-to-earnings ratio of about 21 right now.
Consider, for instance, that Google traded for a forward P/E of around 20 for much of 2011 and 2012 — and that a decade ago, its valuation regularly skewed higher.
But Google stock is better than some investors think, particularly as a long-term play on innovative new technology.
With a history of ambitious acquisitions for both technology and talent, Google is agile and has deep enough pockets to be seen as a serious competitor in almost any field of technology.
Earlier this year, Google announced plans for a smart contact lens that could help diabetics monitor their blood sugar.
There have also been some disappointing GOOG stock headlines including scrubbing search results in Europe to deal with privacy concerns and disappointing first-quarter earnings.

Of course, the price of a stock has no actual bearing on value, which means that investors are unfortunately missing out on great companies such as Google, Priceline, MasterCard and others.
Other discount brokers such as TD Ameritrade and Charles Schwab will re-invest your dividend payments into new shares, even on a partial share basis, though they don’t have a formal partial share program as Sharebuilder does.
Investors can arrange to send a fixed amount of money every week, two weeks or month directly to through various methods, including direct deposit.
In 1999, started offering investors the chance to buy a fraction of one share of a company.
"It’s great for investors that are just getting started," said Brandon Potter, head of Sharebuilder’s product development team.
Rather than commit a large sum of money into the stock market at one time (as many investors unwisely did in 1999 and 2000), you can slowly build up your market exposure over time.
Although the ability to buy fractional shares is a plus, it’s the dollar-cost averaging approach employed by Sharebuilder’s automatic investment plan that is the real charm.

Google AdWords, our auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites.
In addition, third-parties that comprise our Google network use our Google AdSense program to deliver relevant ads that generate revenue and enhance the user experience.
Our customers are over one million of advertisers, from small businesses targeting local customers to many of the world’s largest global enterprises, who use Google AdWords to reach millions of users around the world.
Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.

Over 75% of Wall Street’s analysts are bullish on Amazon, and the consensus price target of $418 translates to a strong potential return of 38%.
About 80% of analysts are bullish on Google and the consensus target price of $660 suggests the stock could advance another 21%.
He points to Facebook’s exploding mobile ad revenue, increasing ad pricing power, expansion into local markets and overseas, video ads, the soaring popularity of Instagram and potential future monetization of messaging service WhatsApp.
"We view Amazon’s pullback in 2014 as an opportunity to own one of the most consistent performers in the Internet sector that continues to have a significant long-term growth opportunity," May wrote.
In fact, the social network’s current trading price leaves it a hefty 32% below Wall Street’s consensus price target of $78.
Citi predicts the Jeff Bezos-led company will continue to churn out revenue growth of about 20% while stabilizing — or even expanding — margins next year.
Google’s (GOOGL) miss and the broader shift away from growth stocks leaves the tech giant about 13% below its all-time highs.
But stock watchers remain largely bullish on Amazon, especially given the fact that e-commerce still represents a relatively small fraction of the overall U.S. retail industry.
Mark Zuckerberg’s company has seen its shares tumble 18% since March 11 when shares hit a high of $72, but analysts have hardly "unfriended" (or defriended) Facebook.

Why? Two reasons: first, we will catch up to our tail from last year’s Enhanced Campaigns transition which RKG correctly predicted would push down smartphone CPCs, so YOY comparisons will start to look better; second — and far more importantly — bids for mobile ad traffic will begin to increase as advertisers get better visibility into cross device conversions (smartphone to tablet or desktop) and cross channel conversions (in-store spillover).
As visibility into the full value of smartphone search traffic continues to improve, CPCs will rise, Google’s revenue growth will accelerate, and GOOG shares will take off…again.
As our Mark Ballard called out in RKG’s Digital Marketing Report, smartphone CPCs remain low relative to desktop, and their share of traffic is increasing, causing slower than expected revenue growth from increased ad click traffic.

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Effective June 25, 2014, Google Inc acquired Appurify Inc, a San Francisco-based developer of mobile bugging application software.
Effective 23, July, 2014, Google Inc acquired drawElements Oy, a Helsinki-based developer of 3D graphics software.
Effective August 22, 2014, Google Inc acquired Gecko Design Inc.
Effective September 10, 2014, Google Inc acquired Lynx Design Inc.
Effective August 6, 2014, Google Inc acquired Tinker Square Inc.
Effective August 26, 2014, Google Inc acquired Zync Inc.
Effective September 11, 2014, Google Inc acquired Input Factory Inc.

Since the stock has split, investors have favored the GOOGL shares (voting) over the GOOG shares (non-voting) and the difference in price between the two has been increasing every day.
It would be a one time payment to owners of GOOG (should that continue to be the lower trading stock) to make up the difference between it and the GOOGL shares.
Google has agreed to make the shares even if there is still a difference one year after the split (April 2, 2015) in the form of returned cash or additional shares.
What that means is that right now you are buying GOOG at a discount and if you continue to hold for a year, there is no risk in your shares being valued less than the GOOGL shares.

Since its inception, Google stock has multiplied as much as seven times over the years, earning the reputation as a strong blue chip stock.
Whether you are holding onto Google for the long haul or you are more of a swing trader, buying Google stock is easy and takes little time to do.
Although the price has dipped below its peak price, Google is a stock that will continue to ask for prices that are above average.
Google is the leading search engine of America and continues to gain popularity across the globe.

The Company operates e-commerce operations, retail stores and call centers and conduct operations under a variety of names, such as Best Buy (,, Best Buy Mobile, Five Star, Future Shop (, Geek Squad, Magnolia Audio Video and Pacific Sales.

"Part of what I think you’re seeing here is that the catalysts we’ve been talking about are finally manifesting themselves in a tangible enough manner to induce investors to act," said Michael, the editor of our Radical Technology Profits advisory service here at Money Map Press.
"Adept is improving [its] operations and could be a great acquisition for a larger firm as companies continue to automate rather than hire more full-time workers, a hiring philosophy they are maintaining in order to dodge the effects of Obamacare," Michael told me at the time of his recommendation.
Editor’s Note: We’re giving you special access to Bill’s Private Briefing because he and Michael have spotted a rare opportunity in the robotics and M&A niche.
As I’ve mentioned many times in Private Briefing, resident technology expert Michael Robinson and I talk by telephone at least once every day – and often two or three times.

The question is whether Google can continue to grow as online search matures and consumers start asking more questions about how their personal data are being sold.
Google sports a strong return on invested capital, a measure of how effective a company is at driving profit from the money invested in it.
But the online advertising company’s shares definitely reflect Wall Street’s high expectations.
But the online advertising company’s shares definitely reflect Wall Street’s high expectations.
But its free cash flow yield and price to its book value, or rough measure of its net worth, are not all that compelling, NewConstructs says.
Analysts are calling for the company to earn an adjusted $52.76 a share this year, which would be a 20% increase from 2013 profit, says S&P CapitalIQ.
Google’s ability to amass information about its users and sell it as an asset other tech companies are struggling to match.
Q: Is Google’s stock too expensive to buy? A: Google can do no wrong in the eyes of its investors.

Google Inc (NASDAQ:GOOG)‘s shares are down close to 9% after the tech giant mistakenly released its third quarter earnings around lunchtime.
Google (GOOG) is a technology company which has made its business on finding ways to breach the gaps between people and information.
Every investor knows this tech giant’s name; in fact, they most likely used its search engine to find this article.

From developing a self-driving car to drones, and most recently, the $3.2-billion acquisition of Nest Labs, Inc.—a developer of next-generation home consumer devices, such as thermostats and smoke alarms—Google is undergoing a major transformation and is an excellent investment opportunity.
Meanwhile, Google continues to show investors and Wall Street why it deserves to be the top technology play and investment opportunity in the stock market, bar none.
No longer simply looking at itself as a search engine, Google has been working on numerous advanced technologies in both hardware and software, which makes it a better investment opportunity.
The stock still trades for more than $530.00 a share, but trust me when I say that Google has excellent long-term potential as an above-average investment opportunity.
Google recently split its shares on a two-for-one basis to make the stock more available as a mass market investment opportunity.
(NASDAQ:AAPL) to become the most valuable brand worldwide with an overall value of $158.84 billion, compared to the $147.9 billion assigned to Apple in the Millward Brown’s 2014 BrandZ rankings.

In an open letter to Apple CEO Tim Cook, activist investor Carl Icahn says the stock is worth double its current trading price.
Carl Icahn is again calling for Apple to buy back its own stock, arguing that the maker’s shares should be worth twice as much as their current trading level.
In the letter, Icahn calls for Apple to use its cash position to accelerate and increase the magnitude of stock repurchases through a tender offer, which is an open call to all investors to sell their stock — usually at a premium.
If Apple does offer to buy back more shares, Icahn said he would commit to not shedding his own position, reiterating his belief that the stock is undervalued.
The company in June also gave investors six additional shares of stock for every Apple share they owned as of June 2.
At the time, Icahn criticized Apple’s buyback program as too small and said he wanted Apple to buy back $50 billion worth of shares.

If you should choose a local broker – I use Online Stock and Share Trading-POEMS, go down to open an account with them, and the default account is for the Singapore stock market, but you can also open a US stock account with them.

AOL has $434 million worth of EBITDA annually and gets a market cap of $3 billion.  That’s closer to a 7x multiple.  And, don’t forget that all of AOL’s EBITDA comes from its dial-up business, which is on a slow march to oblivion.  It still makes no money from its Brands division with HuffPo or is Programmatic ad buying division.  And AOL’s not really growing – just like Yahoo.
But the bottom line is that Yahoo is valued so low today on a sum-of-the-parts basis, with such an intriguing set of assets – most especially the relationships with Jack Ma of Alibaba and Masa Son of SoftBank through Yahoo’s Asian investments – that it makes it a compelling buyout target at these levels for the likes of Facebook, Apple, Microsoft, or even Google.
Yet, in the last 4 quarters, the core business generated almost $1.5 billion in EBITDA.  Most Internet companies are valued at an 11x EBITDA multiple or higher.  If we put a 6 multiple on Yahoo, you get to a $9 billion for Yahoo’s core business.
We are two years into a rebuilding process under Yahoo CEO Marissa Mayer.  It would have been a struggle for any new CEO coming in, after the core business had been neglected for 6 years prior.  Nevertheless, the rebuild isn’t going great.  The results of last week’s earnings call displayed that pretty clearly.
The bottom line is that, for any of these buyers, the time to act to buy Yahoo or make a compelling offer that Yahoo, with no controlling or dominant shareholder, would have a hard time resisting (especially after what happened in 2008).  And now is the time to act: before Marissa Mayer can spend any of the incoming Alibaba on acquisitions which the buyers themselves might not make.
At its current market capitalization, Wall Street is valuing Yahoo’s core business not just at zero but actually negative $4 billion according to my analysis.

If the stock stays at $575 until October 18 of 2014, the option price should decline to $55 as the strike price ($520) plus the premium ($55) would then equal the stock price ($575) , thus cancelling any arbitrage opportunity.
Say you buy the 520 Strike Google option at the ask price of $61.2, the breakeven price then becomes $581.2. On September 3 of 2014, the stock was trading at around $575.
Another benefit of investing in Google or any other company using options is the protection an option carries if the stock falls sharply.
For example, if the stock price moves to $600 at expiry, the option price would become $80 ($600-$520), for a gain of $18.8, which is $6.2 less than the $25 gain for the stock.
If you are an investor interested in investing in companies with a high stock price (i.e Amazon (AMZN), Tesla (TSLA) or Google) without tying up too much capital, options might be the right answer for you.
As the strike price decreases, the call option is deeper in the money and the premium also increases.
The fact that you don’t own the stock but only the option to buy the stock at a certain price protects you if the stock takes a plunge.
Since the delta of the option is 1, any change in the stock price should move the option price by the same amount.

It ensures the Murdochs have an outsize influence in how the media empire is run, even as they have whittled down their economic interest – and it also has helped them win a vote on whether that dual share class structure should stick around.
Its Class B shares – owned mostly by Brin and Page, giving them 55.7% voting control of Google – provide 10 votes for each share.
Then the Google guys – founders Larry Page and Sergey Brin – changed the way the game was played by deciding that their much-anticipated 2004 IPO would feature a dual-class share structure.
In fact, Alibaba’s massive transaction simply serves to remind us all that it could have been still worse had the company opted for an even more blatant form of shutting out investors: adopting a dual or multi-share class structure.
They argue that when investors like pension funds and other big institutional investors pick management teams or suggest new directions for companies, the companies won’t deliver outsize returns and growth to their shareholders.
Any company that adopts a dual- or multi-share class structure is doing so to give one group of shareholders a different set of rights than another.
Only media companies – often family-owned – managed to defend dual share structures with a straight face by pointing to their public interest mission and the risks of exposing it too much to commercial pressures.
Now, a dual share structure is an almost-routine feature of a technology stock IPO, to the point that when Twitter went public without it, the fact was worthy of comment.
If they’re unhappy with the way Alibaba’s management team, lead by founder Jack Ma, is handling the business, or if they want to insist that the company consider an unsolicited acquisition offer, there is literally nothing that an unhappy outside investor can do other than to sell his shares.
Sure, it’s true that a dual-class structure shelters a visionary founder from the pressure to meet quarterly earnings goals or else risk being driven from the firm by short-term minded investors brandishing pitchforks.
Investors who think a share of stock buys any power at tech companies are reduced to this position.
It works like this: a Class A share – the kind sold to the public – might give you a vote.

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